Creating the best for a new fostering service.
Foster with Peterborough City Council
View all projects- Advertising Design
- Brand Strategy
- Branding
- Digital Marketing
- Market Research
- Marketing Strategy
- Measurement & Analytics
- Media Buying
- Organic Social Media
- Paid Social Media
Project overview
Peterborough City Council sought new branding, marketing, and a website for their fostering service
Fostering recruitment has never been more challenging and following Peterborough City Council's departure from Cambridgeshire County Council's fostering service the need for a unique brand presence backed by a solid marketing strategy and website couldn't have been more necessary. That's when we stepped in.
Fostering branding
A playful brand identity to truly set the service apart
Backed by in-depth competitor analysis, close collaboration with the fostering service, careful colour palette selection, and thoughtful typographic choices, we created a truly unique brand identity for the fostering service. The custom script-inspired font with illustrative elements brings a sense of playfulness and is symbolic of the strong bonds shared between foster carers, children, and young people. Â
Fostering creative campaign
A creative recruitment campaign to highlight the meaningful moments that matter
The concept we established, ‘Creating moments that matter’, at its core highlights the meaningful interactions shared between children and their foster carers – whether large or small – that illuminate their futures and provide the stability and care they need to thrive. It is all of these moments combined that make fostering one of the most emotionally enriching roles you can take on in life.Â
Fostering recruitment website
Designing and developing an interactive fostering micro-site to maximise enquiries.
Your website is your number one digital conversion tool, and with the majority of fostering enquiries coming from organic search, creating an interactive UX and solid SEO structure was a priority to compete with highly optimised, engaging competitor websites was essential to ensure Foster with Peterborough not only appeared at the top of search results, but kept enquirers engaged on-site, and compelled them to get in touch.
Fostering print design
Standout printed collateral set to spark fostering conversations.
Ensuring the brand identity was reflected across every touch point led to us to take on the rebrand of the service's suite of printed collateral. A strong brand is one that catches your attention, creates emotion, and sparks engagement and we ensured each and every piece of content does just that.
Fostering marketing strategy
Multi-media marketing activities to reach every potential foster carer
A multi-media marketing campaign was then strategised and implemented, encompassing organic social media, PPC across Google and Meta, outdoor advertising, direct mail, and more. Using careful data attribution and target audience research meant we could reach only the most relevant audiences.
The outcome
Helping Peterborough City Council's fostering service be set up for sustainable success
Our goal was to ensure that fostering is not only seen as possible by the majority but also an incredibly rewarding life choice, one meaningful moment at a time. By looking at everything holistically, from the brand identity to the marketing strategy and all channels, we ensured that the service would have all the essentials to be marketed effectively from the get-go.
