Cooking up conversions for premium bespoke UK kitchen brand
Ashgrove Kitchens
View all projects- Brand Asset Design
- Branding
- Digital Marketing
- Exhibition Design
- Market Research
- Marketing Strategy
- Merchandise
- Print Design
- Video & Photography
- Website Design
Project overview
Time for a comprehensive kitchen renovation, leaving no detail overlooked
A prominent bespoke handcrafted kitchen manufacturer in the UK sought a logo refresh,
updated brand elements, website enhancements,
and advertising and promotional content that aligned with its products, service excellence, exceptional skillset, and premium target audience.
Branding
Starting the branding process with the right ingredients
Starting with a revitalisation of their longstanding brand identity, we started by tackling the logo design with updated typefaces, colours, and image enhancements.We then progressed with designing new brand assets, enhancing the website aesthetics and functionality into an accesible and scalable framework, all in preparation for a big launch of a very engaging and impactful new look and feel.
Wordpress design and development
A fully-optimised web experience to drive conversions
With a strong focus on service offering and selling the quality of Ashgrove's kitchens, it was a must that the imagery, copy and SEO was a top priority. We organised everything into a clear sitemap for Google, and made sure the site was super scalable and easily updated to allow for future growth.
Brand development
With particular attention on the finer details, we shifted the brand focus to Ashgrove's consistent quality; selling the dream and inceasing engagement.
We conducted initial research on a range of luxury brands from Farrow & Ball and Mercedes Benz, to Princess Yachts, and Louis Vuitton in order to find the perfect colour palette to suit. Typographically, we refined the leading, kerning, and used softer colours for a more luxury feel.
As shown below, image editing techniques such as colour balancing, brightness adjustments, exposure correction, and lens distortion removal resulted in enhanced visuals that maintained authenticity.
Film & media production
Utilising a captivating film to showcase £40k kitchens proved to be the optimal method for promoting this high-end offering
For the launch of the new fully bespoke premium Sovereign Range, we chose film to showcase this prestigious new product.
Given an average cost of £40k for this range, static imagery just wasn’t going to cut it. Instead, creating a promotional overview film featuring a lead Ashgrove Kitchen’s designer meant we could eloquently articulate and demonstrate the exceptional qualities of this premium range.
The shoot also allowed us to capture in-situ images of the showroom kitchens to be shared across promotional press adverts, web banners, and other marketing collateral, maximising the campaign impact.
Offline advertising
From door-drops to bus stops, every ad underwent careful consideration to maximise impact and heighten engagement
Ashgrove Kitchens are tailored to higher net-worth individuals seeking bespoke kitchens, bedrooms, bathrooms, lounges, or studies.
Precision-targeted door-drop campaigns not only highlighted the advantages of their kitchens, but also showcased additional services and furnishings for all sorts of home spaces. Door-drop campaigns serve as a tangible reminder for potential buyers, ensuring the details are readily available and another touch point to help make their decision.
Exhibition stands featuring real case-studies and completed projects were used for shows and exhibitions. Additionally, striking six-sheet advertisements were used at local bus stops to grab attention and direct to the showroom.
Social media advertising
Socially stylish and sharable kitchens
To strengthen our efforts, we employed dynamic social media marketing strategies with engaging assets to be shared and engaged with on a wider digital-scale, and emphasise the unparalleled quality of acquiring your dream kitchen through Ashgrove Kitchens.
The results
A super stylish branding and marketing overhaul that drove new sales and engagement
With a real shortage of consultants across six specialties we ensured to target UK regions with the highest density of qualified consultants gained from the upfront marketing research across a variety of key digital channels including Google, Facebook, LinkedIn, and more. The stands had great engagement and proved a real success in increasing engagement along with the films and media to support and enhance the real stories of those in the NHS.