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Adding some heart to a well-renowned first aid and safety training business

Essential 6

View all projects
  • Brand Asset Design
  • Brand Strategy
  • Branding
  • Digital Marketing
  • Film & Media
  • Website Design
  • Website Development
  • Website Strategy
  • ONLINE
    booking system
  • PPC
    advertising
  • +21%
    avg. web traffic
  • 100%
    green hosting
  • +42%
    increased numbers
  • 6
    Top 10 keywords
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Project overview

New branding, website design and merchandise for trusted training provider

Essential 6 were in need of a new look and feel to spruce up to their overall image and online presence. We created an instantly recognisable logo identity, new colour palette and brand identity, suite of imagery and a website design overhaul.

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As the trusted training partner of choice for leading organisations across the UK, Essential 6 needed a brand identity to reflect the high quality training and exceptional customer care they provide.

Merchandise asset design

A wealth of bold merch to help promote and shout out why Essential 6 is the go-to training provider

The branding didn’t stop there. Essential 6 loved the new image so much that they wanted us to design bespoke show stands, bags, stationery, clothing and internal graphics. We made sure to match the new brand colours to outside signage, office chairs and furniture to complete the look throughout.

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Stationery design

It's the people and culture that create truly memorable businesses

With Essential 6 relying so strongly on their staff and trainers, it was vital that trainers and staff could leave something striking to take away. A splash of brand colour and logo highlights meant Essential6 left a lasting impression that was as memorable as the first!

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"I'm really pleased that Paul and the team at Whitespace Advertising have completed Essential 6 with a fantastic re-brand and the further work as we require on an ongoing basis. We constantly receive outstanding feedback on the design and material when we are exhibiting which has enabled us to engage with businesses who may have looked and passed us by before. From the very first meeting they have been very helpful at all stages and supportive in the process. Their listening, thoughtfulness, knowledge and experience ensured that the design work was ready with minimal revision and on brand every time. I would recommend Paul and the team at Whitespace without hesitation as they are experts at what they do!"
Essential 6

Scalable Wordpress website

Creating, designing and maintaining a solid ever-growing online learning management system

The last step was over-hauling Essential 6's website and bringing it up to brand. It had to act as a platform to sell and promote their training courses, products and events on. It needed to be SEO heavy, to attract new customers, whilst being scalable to develop it into an larger scale training system. The next phase of the site will be to expand it into a Learning Management System (LMS) to sell courses online, E-learning, and develop imagery and video for each of the courses and events.

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The results

The same Essential 6 quality of training, with a fresh new look

The overall reaction and feedback to designs and website was very positive, with course bookings and enquiries flooding in. We're looking forward to continuing to support and develop the Essential 6 brand and online platform offering.

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