A well-planned website strategy will make or break how successful your business is online.

Website Strategy

Just like any other marketing tool, your website needs to perform a job. Similar to a business plan, a website strategy considers the purpose, messaging, and target audience of your website. This, in turn, helps to form the sitemap (page and content structure) for the website, determining what your content (both copy and imagery/video) needs to communicate, and ensures that ongoing management and SEO (search engine optimisation) are as seamless as possible. Without this vital step, websites tend to lack focus, offer poor conversions and online visibility, and end up costing significantly more in the long term.

Initial Discovery
This is the first part of any website strategy. We ask the difficult but essential questions to find out what your business is all about and what makes it special, and begin to extract key unique selling points (USPs) which will help to form the copy, structure and basis of the website. Service based websites require a different sitemap and overall strategy to Ecommerce (online shop) websites, as the way users convert, interact and search for them is very different.
Website Planning
This is the next phase of the website strategy process, where we fully outline and share the plan and content structure of your website. This involves creating a sitemap (page structure), UX wireframes (page content structure), UI design (website look and feel) and other important elements like image styles, animations, shapes and devices. Feedback and decisions are made before the costly site build phases.
Scalable Website
The exciting part - creating the website! This process is made much more efficient, cost effective and seamless due to having pre-agreed the previous stages. Your site is created using a content management system, usually Wordpress, to allow a solid and robust scalable website to grow with your business.

Website Strategy Services

Website Pupose
A website without a purpose is like a house without a roof! We always sit down and initially chat through what it is your website is for and why you need it, in order to help guide and shape its growth and how it needs to perform for you - and help us all to set realistic expectations for a given budget or functionality. This way, everyone's on the same page and we can quickly identify where the focus needs to be.
Sitemap Planning
The sitemap is the backbone of any website, and what Google prioritises to investigate and poke around what you're all about. If it's messy, unclear, and badly structured - this relays onto search engines, and more importantly, the users of your website. This in turn makes for a very negative experience with poor conversions, and will be a costly mistake that simply won't perform as you need it to. It's also impossible to scale the website well without any structure.
Content, Imagery and Structure
The life and air of any website, and the front-facing shop window of your business or service that users engage with, stay on your site for and read. A well written and eloquently designed website can captivate an audience in a matter of seconds, and makes for a very powerful conversion tool. Couple this with emotive imagery and video content, and you have a sweet recipe for success.

Why choose us as your website partner?

We create all our websites to be scalable, offer ROI and be an effective tool that grows with you as a business.

"The brief and requirements were very simple at the beginning. White Space then guided us with our branding, logo and colour palettes and aligned our branding to match the quality of what we offer. This fed into a new cleaner and simpler website design which exceeded expectations and more than we could have ever hoped for. We'd recommend them for any business needing full-service or online assistance."

Key technical elements to a website

User experience (UX) and user interface (UI) design, search engine optimisation (SEO), content creation and management, and conversion optimisation strategies are key to an effective website.

Planning is everything

Without a clear plan, you won't have established clear measurables and be able to gauge the success of your website accurately.

Ensuring your website continues to perform

Like a plant, your website needs to be regularly tended to. This includes monitoring, reports and tracking and updating the website for optimal performance. Keeping up with industry trends and implementing necessary changes.

A well-planned website strategy will make or break how successful your business is online.

Website Strategy

Initial Discovery

Website Planning

Scalable Website