Uncover insights to drive savvy decisions and fuel your brand's growth.

Market Research

Market research is a key component of successful marketing, and that's why we provide market research services that enable brands to gain valuable insights to inform strategies that enable brand growth.

Research Discovery
We start the market research with building a solid understanding of your business, including its goals, target audience, and industry. We do this through in-depth discussions and data analysis, and this uncovers insights that serve as the foundation for our research.
Research Strategy
With insights from the discovery phase, we develop a research strategy tailored to your unique needs. We define clear objectives and select the most appropriate research methods to gather the insights you need, ensuring alignment with your long-term goals.
Research Implementation
Once the research strategy is in place, we execute the research, perform a detailed analysis and translate this into actionable recommendations. We then work closely with you to translate this insight into impactful results to underpin your marketing efforts.

Market Research Services

Qualitative Research
Our qualitative research methods include recruiting the people you need and carrying out in-depth interviews and observational research, allowing us to explore complex topics, understand motivations, and uncover underlying trends and patterns within your target audience.
Quantitive Research
Our quantitive research services involve data collection and analysis, utilising methods to quantify trends, understand the market, and assess customer satisfaction levels with accuracy.
Competitor Research
Analysing your competitors' strategies, strengths, weaknesses, and market positioning, means we can help brands stay ahead of competitors. We provide insights into competitor behaviour, product offerings, marketing tactics, and a whole lot more, to help you identify the best opportunities.
B2B Research
To uncover the right B2B insights you need, we can advise on the most relevant qualitative and quantitive methods. This can cover looking at the needs, preferences, and purchasing decisions of businesses which will help your B2B marketing strategies.
Primary Research
Through surveys, interviews, and focus groups, we collect valuable insights into consumer preferences, behaviours, and attitudes, providing you with actionable data to inform strategies.
Secondary Research
We analyse industry reports, studies, academic journals, and other published sources to gather relevant information and insights. Combining existing knowledge provides a comprehensive understanding of your market landscape.

Why choose us as your market research agency?

Anticipate your brand's success with true confidence by letting us do what we do best.

"We wanted a campaign that used real stories from local parents to highlight the worries they face when their child is unwell and how the HANDi App has helped them. White Space quickly grasped the brief, and produced a range of emotive and professional materials that captured the essence of the app. Their creativity and ability to work to tight deadlines while not compromising quality has been wonderful."

Rigorous research methodologies

Our focus is on delivering accurate and reliable insights. We employ rigorous research methodologies, ensuring that our findings are based on robust data collection and analysis to form a solid foundation for strategic decision-making which can carry through your marketing efforts.

Market research tailored to your brand

We recognise that each business is unique. Our market research is tailored to your specific industry, goals, and challenges. Whether you're a startup exploring market entry or an established brand seeking to expand, our approach is flexible to meet your research needs.

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Proactive collaboration and actionable insights

Effective market research requires ongoing collaboration. As your market research agency, we work closely with you to interpret findings, address emerging questions, and refine research approaches for continuous improvement. Our proactive approach ensures actionable insights that drive tangible results.

Uncover insights to drive savvy decisions and fuel your brand's growth.

Market Research

Research Discovery

Research Strategy

Research Implementation

Market Research Services

Qualitative Research

Quantitive Research

Competitor Research

B2B Research

Primary Research

Secondary Research

Why choose us as your market research agency?

Rigorous research methodologies

Market research tailored to your brand

Proactive collaboration and actionable insights

Cooking up conversions for premium bespoke UK kitchen brand.

A deep dive into branding innovative new reef acceleration products.

Creating a brand identity for a prominent learning disability charity.