Creating a brand identity for a prominent learning disability charity
Lifeworks Charity
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- Branding
- Digital Marketing
- Market Research
- Packaging Design
- Website Design
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- Website Strategy
Project overview
A charity looking for the works: Starting with brand identity design through to an entire marketing suite.
Lifeworks approached us looking for a completely new brand identity. A brave step, considering their previous identity had been with them for decades. Take a look at how the new logo identity took shape.
Branding
Insights and research create a considered brand approach
After a deep dive into local competition, we highlighted a preference for purple, blue, and yellow colour schemes.
We quickly adopted a distinctive and dynamic colour palette, comprising of a vibrant warm red and a duck egg blue, to ensure the distinctiveness of Lifeworks remained clear.
Upon finalising the logo and colour scheme, our focus shifted towards refining brand elements, selecting unique typefaces, and developing design collateral. This comprehensive process then resulted in the creation of a detailed brand guideline document.
Here's one of the many films we've created.
Branding assets and design
From keyrings and bunting, to bags, banners, flags, stationery and more...
Every interaction with your customer base demands meticulous consideration. At Lifeworks this spans from live events and social media channels through to their website, vehicle livery and physical premises.
Collaboratively, we have gradually introduced the new brand style in a cost-effective manner, ensuring alignment with budgets and timeframes.
Displayed below are various examples of signage, livery, and merchandise we created for them to boost brand consistency and coherence across the board.
The result
Continuing to break barriers for Lifeworks
As with all of our clients, we aim to build long-term relationships together. Working with Lifeworks, and the charity sector, is something we are very passionate about. We will continue to guide Lifeworks in an upword direction at a pace that suits them, in order to continue to help raise brand awareness and charitable donations - we have been known to participate in a charity event or two ourselves!