Positioning Foster for Plymouth to be the go-to for local fostering.
Foster for Plymouth
View all projects- Advertising Design
- Brand Asset Design
- Brand Strategy
- Branding
- Digital Marketing
- Exhibition Design
- Film & Media
- Video & Photography
- Website Design
Project overview
A dedicated local authority fostering agency needed a refined brand and stand out marketing. That’s where we came in.
Foster for Plymouth came to us with the exciting task of giving their brand a facelift to refresh their approach and encourage new foster carers to enquire through the Local Authority.
Branding
Building solid foundations to deliver a brand image that’s current and relatable.
With a deep-dive into the Foster for Plymouth backstory and future vision, we created an engaging new brand style and logo that aligned perfectly to the new direction and future prospects.
Fostering website design
Developing the established brand style in to a web conversion powerhouse.
Building upon our new branding we set out for Foster for Plymouth, ensuring consistency for the whole user journey was key. By combining trackable eye-catching landing pages with a user-friendly and engaging website, we created the perfect recipe for attracting new foster carers. An honest and friendly tone throughout resonated extremely well, and we saw a huge uplift in conversions and engagement.
Bespoke online HUB
To set new standards in online support, we created a dedicated, secure, and cutting edge foster carer portal.
Working closely to find out what Foster for Plymouth required from an online support portal, we wanted to create something really special for both the authority and their foster carers, and ensure it provided the right level of support whilst generating new leads. The result was a scalable, informative, resourceful, accessible, secure and sustainable custom foster carer portal, hosted on 100% green energy servers.
Outdoor screen advertising
Creating something impactful and emotive for Plymouth passers by to see.
To further enhance the reach and engagement with Plymouth's 'Fostering a teenager' campaign, we chose to further add exposure in a high traffic area of Plymouth - and utilise our media buying connections.
Recruitment campaign film
Engaging campaign collateral to make the perfect match.
When tasked with a fresh recruitment campaign, we roped in the team of Plymouth Argyle to help. The campaign film ensured Foster for Plymouth were the topic of table conversation and, in turn, we saw a brilliant number of new enquiries.
Social media marketing
Harder to place children need advocates too.
We gave some of Foster for Plymouth’s foster carers the chance to share their experiences with fostering teenagers. And we were so touched by what they had to say.
Social media campaign
Crafting social media collateral that was simply impossible to ignore.
With social media playing such a pivotal part in brand awareness and engagement, we created an organic social media strategy that effectively promotes foster caring as a brilliant lifestyle and career choice. The results? A 101% increase in engagement on Instagram, and a 47% increase in Facebook Impressions.
The results
A marketing strategy boasting a variety of mixed media, stand-out branding and vital online help and support.
We focused on ensuring Foster for Plymouth’s support and offering was out there in as many places as possible, to really hit home with the urgency of the campaigns and messages. With their recruitment website, retention portal and social media marketing we have very proudly seen significant increases in enquiries for them over the past few years.
