Striking website design should engage the senses, and surprise and wow your audience.

Website Design

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When it comes to web design, every website should stand out in its own way and represent the brand it's created for. A strong use of colour, being mindful of contrast and accessibility, and clever use of imagery, video and animation are key to creating an engaging website design.
  • Wireframing

    The first stage of any good website design is to wireframe the pages and content to ensure the messaging and content, together with order of information, is established and displayed in the correct order. This ensures the priority of information is covered, and allows for planning of where any images, videos and content sections need to go.
  • Exploration

    The next stage is to establish a style that reflects the brand colours, imagery and overall tone of voice. This means considering how colours, imagery, graphic styles and any shapes or devices can come together to make the website more engaging whilst always considering colour contrast, font sizes and text legibility for the all-important website accessibility.
  • Designing

    The most creative part! Once the first stages are well established, it means we can confidently proceed with pulling everything together into a unique and effective website design. This primarily consists of the key components that require design, so a main header and footer area, a homepage design, all core content types (service pages, products, blogs, news, etc.) and any other elements or pages with a unique look. This arms the developer with everything they need to build a cohesive and well-structured conversional website.

Website Design Services

  • UX Design (User Experience)

    The strategy stage of the website. The core of good UX design is deciding the layout, order and structure of content on a website before the design stage begins. This results in a far more efficient workflow overall and means time is not then wasted in decisions during the more visual and costly UI design stages. We always work collaboratively with clients to prioritise the order and flow of every element on their website to ensure that even users on the move or viewing on a smaller device are fed the right information in a clear, well-written manner to ensure they convert.
  • UI Design (User Interface)

    The design and visual stage of website design. Designing websites just for desktop viewers is long gone, with such a massive user base using mobiles then device-focused UI Design is vital. Web agencies will all build 'responsive' websites, but it's the order of information, phrasing and usability that counts. The core of good UI Design is putting the user first, and working collaboratively with creative ideas to make everything look visually on brand and consistent - after all users need to enjoy using your website as well. This can mean making bold design choices and animations if appropriate, or prioritising simple clean design to maximise accessibility and communication.
  • Sitemap Design

    Behind every well-optimised website is a rock solid sitemap. The skeleton of your website content, with a hierarchical structure and well-labeled names to ensure your users, Google and other search engines find your content as easily as possible. The result? A higher ranking, cleverer website with content that can be consistently designed and used intelligently throughout.
  • Website Copywriting

    Copywriting for your website is arguably one of the most important stages. A badly written website that looks great will not convert the audience anywhere near as well as a perfectly crafted, convincing narrative with the audience's needs at the forefront. Far too often, websites are not considering the end users, and what they are looking for in your business in order to trust and use you. Combine this of course with stunning, engaging design, and you have a powerful potion of conversional gold.
  • Figma Design

    We design all our websites in Figma to ensure we make use of style tokenisation and components. This means everything is consistently spaced, and the colours, elements and typography is all in sync. This reflects your business in a far more professional light, with design that is consistent across the board, and on every web page. Web design agencies that use un-synced and unique instances of every design element means remembering all the values each time for spacing, sizing, and fonts. This results in very inconsistent and unprofessional looking websites.
  • GSAP and CSS Animation

    Bringing sites to life and adding that extra spark often involves a bit of animation. Sometimes, this is not appropriate for the target audience if accessibility or minimal distractions are a priority, but for a more creative or product-driven website, it can create a really immersive experience. Using modern CSS Animations ensures the website speed is slender whilst bringing some life into the mix. Where more serious or advanced animations are required, we lean on GSAP for anything from custom cursors to bespoke shifting galleries or menus.

Why choose us to design your website?

With over 15 years designing and building websites, we understand the nuances involved in creating engaging websites.

"When we approached Rob, we were in the process of building our website - a process that we found challenging, especially as a new entrepreneur still developing our branding. In the few conversations we had prior, Rob was able to creatively take in our concerns and comments, adapt and successfully built our vision in less than two weeks. During that time, he was upfront and communicative about his progress, time management and never deviated from the price plan we originally agreed upon. I commend his work ethic, efficiency and attention to detail, as he was able to match the website quality to that of our products, which as a chef is the ultimate goal."

Website purpose

Before we set out to design any website, we seek to find out what its purpose is and how to accomplish it. This means we're designing with intent and not just creating things that look nice.
design process website

Design simplicity

A busy design and website layout results in a very negative user experience, and can lose visitors as they can't find what they were looking for. Keeping things simple results in a more enjoyable experience, increasing traffic and conversions.
simplicity in website design

Visual consistency

Many sites can look great at a first glance, but they should provide a consistent design style throughout. Every font, space, layout and colour should be consistent to ensure a professional website design.
simplicity in website design
design process website
simplicity in website design
simplicity in website design
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