Podcast Summary Article
In this solo episode of Brands on Tap, the host explores the enduring value of print media in today’s increasingly digital landscape. From sensory engagement to perceived trustworthiness, this episode makes a compelling case for why print should remain part of a brand’s marketing mix.
🧾 Print vs Digital: Not a Battle, But a Balance
The discussion opens by acknowledging the fast-paced shift toward digital content. However, rather than painting print as outdated, the episode highlights its evolving role—not as a replacement for digital, but as a complementary medium that offers distinct advantages.
🖐️ The Sensory Advantage of Print
One of the strongest arguments for print is its tangible, sensory impact:
- Physical interaction (touch, texture, weight) creates deeper cognitive engagement.
- Studies show that information retention is higher when content is read in print versus on screens.
- The tactile experience makes content more memorable and more emotionally resonant.
📊 Trust & Credibility: Why Print Still Wins
Print doesn’t just feel better—it’s also trusted more:
- Around 80% of people reportedly find print media more trustworthy than digital alternatives.
- There’s a perception that printed material involves more thought, effort, and editorial rigour.
- The permanence and physicality of print imply credibility in ways that digital content often struggles to match.
✂️ Print Techniques That Still Wow
The episode also touches on the craft of modern print design:
- Substrates: From recycled papers to luxury stocks.
- Binding techniques: From saddle stitch to perfect bound.
- Colour & finish options: Spot UV, metallic inks, embossing, and more.
These tools allow designers to create pieces that not only convey information, but feel like keepsakes.
💡 Final Thoughts: Don’t Ditch Print Just Yet
While the digital world keeps evolving, print continues to hold its ground in ways that are emotional, physical, and deeply human. Brands that understand how to use both mediums in harmony will stand out more than those who go all-in on digital.