Driving the best local authority fostering enquiries achieved in nearly a decade.
Fostering West Sussex
View all projects- Advertising Design
- Brand Strategy
- Branding
- Digital Marketing
- Market Research
- Marketing Strategy
- Measurement & Analytics
- Media Buying
- Organic Social Media
- Paid Social Media
Project overview
A local authority fostering service in need of stand-out creative, marketing and web.
West Sussex County Council came to us as they embarked on a transformation of their fostering service. From the outset, our objective has been crystal clear - to ensure Fostering West Sussex is appropriately marketed as the top choice for prospective Foster Carers across the county and, in turn, increase quality enquiries.
Branding
Creating a brand that reflects the quality of their service and stands the test of time.
We kicked things off with a deep-dive into their brand identity, to craft a fresh, distinct, and contemporary brand style that would truly set them apart in the sector. With the need for more Foster Carers being higher than ever, the new look and feel set the standard for all future marketing efforts.
Bespoke Wordpress Website
Designing and developing a dedicated Foster Carer micro-site recruitment website, away from the internal council structure.
To effectively reach, engage and convert users, an accessible website with significantly improved functionality to meet the needs of all stages of the enquiry funnel was a must. After all, the decision to becoming a Foster Carer is by no means a quick one. With financial calculators, a ‘Can I foster?’ quiz, and so much more, the website serves as one of their most valuable conversion tools.
Bespoke Fostering Resource Center
A bespoke, user-friendly resource centre catered for all Foster Carers.
Retention and recruitment come hand in hand. The design and development of a completely custom resource centre geared to the unique needs of Fostering West Sussex’s cohort of Foster Carers has provided easy access to tools and resources and streamlined communications.
Resource Centre Homepage.
Easy access to all the essential requirements a foster carer needs. Custom private events, a document repository, support and contact options and a dedicated training and development area.
Resource Centre Documents Area.
A dedicated documents repository for Foster Carers to get information and support across a wealth of topics - both easily and quickly.
Marketing strategy
A data-driven marketing strategy aimed at multiple audiences to drive enquiries and evoke real change.
By combining strategic organic and paid social media, pay-per-click (PPC), search engine optimisation (SEO) with hard-hitting offline efforts spanning outdoor media, cinema, and publication advertising, we successfully sky-rocketed audience engagement, generating the best net results the service has seen in nearly a decade thanks to a well-considered strategy.
Digital media campaign
Capturing local Foster Carers sharing their real stories to inspire others.
With over a decade of experience in Foster Carer recruitment marketing, we know that real foster carers sharing their real stories provokes the greatest levels of engagement, leading to solid enquiries. We created a suite of over twenty videos to create a hard-hitting bank of collateral to last in the years to come.
The results
The best part? Celebrating unprecedented results that truly make a difference.
Our hard-work has yielded remarkable results, with Fostering West Sussex achieving its highest engagement and recruitment figures in over eight years. We're honoured to have played a part in this success story.