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Fostering campaign drives record-breaking 1,000+ enquiries

Fostering in Devon

View all projects
  • Advertising Design
  • Brand Asset Design
  • Brand Design
  • Digital Marketing
  • Market Research
  • Marketing Strategy
  • Measurement & Analytics
  • Media Buying
  • Organic Social Media
  • Video & Photography
  • +1000
    enquiries in first year
  • +40
    foster carers per year
  • +358%
    web traffic
  • +5M
    unique impressions
  • +211%
    social engagements
  • +75K
    link clicks

Project overview

Multi-channel marketing campaigns that celebrate Foster Carers and Children.

Devon County Council’s Fostering Team wanted to create a marketing campaign that prospects would relate to, feel enthused by, informed as to why fostering a child is a great thing to do and ultimately engage with Fostering in Devon to become a foster carer.

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Multi-media Marketing Campaigns

Creating lasting impressions with the right audiences, across every touchpoint.

Using a consistent multi-media approach ensured we reached the largest and most relevant audience possible within the agreed budget. This included outdoor advertising, targeted door-drops, TV, paid and organic social media, PPC, PR and web.

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"Setting out to achieve 40 new foster carers was always going to be a tough ask, but White Space proved again, why we use them. From conceptual thinking, through to their detailed reports, they are a team we can trust to consistently deliver results."
Fostering in Devon
"White Space do an amazing job for Fostering in Devon. The animation work for our recruitment campaign has received great feedback from our service and is generating lots of interest and enquiries from the public."
Fostering in Devon

Animated Marketing Campaigns

Harnessing the voices of children to create impactful standout animations.

Utilising a bold illustrative approach proved the most effective means to capture the emotions of children in foster care while safeguarding their identity. The campaign resulted in a 156% surge in website traffic and a 269% increase in organic search, evidencing the powerful impact that standout creativity, coupled with a strategic marketing strategy, can make.

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"Setting out to achieve 40 new foster carers was always going to be a tough ask, but White Space proved again, why we use them. From conceptual thinking, through to their detailed reports, they are a team we can trust to consistently deliver results."
Fostering in Devon
"White Space do an amazing job for Fostering in Devon. The animation work for our recruitment campaign has received great feedback from our service and is generating lots of interest and enquiries from the public."
Fostering in Devon

Filming & Photography 

Capturing the team around the child to promote undeniable support.

A fundamental benefit of fostering with Devon County Council is that you are supported by a comprehensive team, whereby the child is at the centre of everything they do. Capturing this team through face-to-camera films enabled us to communicate the support on offer and the service’s dedication to the target audience in a personable light.

Social Media Advertising

Static social media marketing examples that were used across Facebook, Instagram, X and the Google Display Network.

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TV & Digital Advertising

Fostering a forward-thinking approach to embrace shifts in social dynamics.

The pandemic made the recruitment space more competitive than ever before. Marketing strategies needed to adapt fast and consider new ways to attract and engage audiences. We embraced the challenge by highlighting the parallel between fostering as a vocation and a career opportunity, for a TV and social campaign.

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The Results

The year-on-year results speak for themselves

We attained record-breaking results across all channels, securing 1,000 direct enquiries within the first 12 months, resulting in over 40 new foster carers—the highest achievement to date. But there's more. We proudly met foster carer recruitment targets for six consecutive years.

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