Mental Health PPC Strategy achieves best results on record.
NHS - Talkworks
View all projects- Digital Marketing
- Market Research
- Marketing Strategy
- PPC

Project overview
Enabling people to get the mental health support they need at the top of search results.
NHS Talkworks approached us with a clear goal: to secure top visibility for individuals actively seeking mental health support on search engines. The outcome? Seeing the highest number of self-referrals on record.
Online advertising campaigns
A data-driven PPC strategy paired with personalised landing page experiences to maximise conversions.
We initiated our efforts with an audit of Talkworks' current PPC strategy, allowing us to craft a campaign aimed at effectively engaging each of their target audiences. Recognising that each audience has its own distinct search patterns, we customised keyword strategies and landing pages to complement.

Conversion tracking
Backed by solid conversion tracking methods for complete accuracy.
Ever-changing web guidelines have meant we are more adaptable than ever before. Combining standard cookie-based and advanced anonymised tracking has allowed us to unravel precisely what has provided the best ROI to improve results month-on-month.



The results
Proudly helping those in need of mental health support.
Above all, it is truly rewarding to contribute to ensuring that individuals can access the services necessary to support their mental well-being. Having played a part in achieving Talkworks' record self-referral rates, we look forward to improving upon these results.