Growing garden centre with established roots needed a fresh approach.
Gardentime Garden Centre
View all projects- Advertising Design
- Brand Asset Design
- Branding
- Digital Marketing
- Video & Photography
- Website Design
Project overview
Leafing the old behind.
A fresh brand overhaul, website, and marketing for an ever-budding garden centre.
We embraced the opportunity to elevate Gardentime to the next level by planting the seed for an iconic new brand identity to grow. We helped pave the way for freshly pruned creative collateral, a high-performing website and multi-media marketing campaigns for a steady bloom ahead.
Branding
Sowing the seed for a logo and brand identity that's blooming impactful.
Following thorough research, we wanted to preserve the leaf shape and integrate the typography within it. Maintaining some essence from the previous design whilst adding some flair with a contemporary and iconic feel to enhance the overall brand recognition.
Van livery design
You can buy yourself flowers, and write your name on a company van. Well actually, a fleet of uniquely branded vehicles.
We wanted to create a big impact for anybody fortunate to pass a Gardentime vehicle. Combining striking new brand colours with the abstract and iconic shapes of the Gardentime brand, the result was something that truly reflected the quality and feeling of the centre itself.
Local advertising
When not delivering flowers, the local newspaper is perfect for sending a clear brand message.
Gardentime weren't content with being average. They wanted to dig deep into the roots of advertising potential and tasked us to create multiple tabloid adverts and bespoke feather flag designs to complement the rest of the branding. The results were fantastic, and we were able to target key areas efficiently.
Wordpress design and development
Creating a fully-optimised web experience on 100% green hosting that inspires and converts.
A freshly pruned and SEO optimised website to showcase all Gardentime have to offer. With a strong focus on accessiblity, conversions, and copy - we made sure everything was well arranged, with any fluff being weeded out. To shape it all together, we hosted it all on our UK based 100% renewable energy powered private server, too.
Photography and imagery
Growing a bank of imagery for each season, to present Gardentime in their very best light.
As the seasons change, so do Gardentime’s offerings. Photography to showcase the garden centre’s diverse array of plants, trees, seeds, bulbs, pots, furniture, food, and gifting on offer was a must to capture their quality that shines through in everything they do.
Print design
A door drop to make your jaw drop.
We wanted to maximise the chances of homeowners engaging with whatever we created. We devised a cleverly folded, distinctive plant pot shape to create intrigue for anybody who picked it up.
“Take me to bed” was the draw on the front to entice the viewer to open it, after which the full line “Take me to your flower bed” was revealed. Once inside, a treasure of promotional postcards and a quirky complimentary packet of seeds awaits for planting, to create a memorable experience and encourage a visit.
This approach not only attracted new customers to Gardentime, but as importantly effectively conveyed the friendly and quality essence of the centre.
Loyalty card design
Whether looking for a gift that grows or for loyal Gardentime customers, we had it covered.
We designed and developed Gift Cards and Loyalty Cards, keeping consistency with all other collateral, with a thoughtfully crafted headline on the holder. Integrating the bold branded colours with our varied shapes and designs not only served to frame the cards effectively, but also seamlessly extended onto the backing card resulting in a truly unique gift.
The results
Achieving unparalleled results across Google, Facebook, and Instagram
Implementing the best practices across organic and paid pay-per-click (PPC) efforts around key seasonality to drive footfall to Gardentime has enabled the South Hams garden centre to achieve their best online results to date, leading to significantly greater in-store revenue.