A brand identity to set a new benchmark for nuclear standards.
WANO - World Association of Nuclear Operators
View all projects- Branding
- Exhibition Design
- Merchandise
- Print Design

Project overview
Developing a forward-thinking brand identity to propel the premier nuclear standards enterprise into the future.
Replacing outdated elements with innovative solutions, we embraced the challenge of advancing WANO’s esteemed brand while preserving its integrity. We carefully conceptualised a punchier, more-refined logo and a comprehensive suite of re-designed brand assets to set them up for the future.






























Branding
We curated a cohesive brand style, encompassing comprehensive guidelines, distinct brand elements, and refined collateral.
We meticulously crafted a comprehensive brand guidelines document for WANO, addressing key components such as vision and mission statements, logo variations, colour palette, typography, logo usage guidelines, tone of voice, sample collateral, and contact information. This served as the foundation for the development of a diverse range of collateral, as showcased below.








Leaflet and report design
From a printed leaflet to an electronic interactive report, they all need to be informative, engaging and adhere to brand guidelines.
Throughout our tenure, we’ve created a suite of materials including information leaflets, brochures, white papers, reports, business plan documents, fact sheets, manuals, and beyond for WANO.
Employing a unified brand colour palette and 
a cohesive suite of typefaces serves to strengthen the WANO brand identity.








Infographics
Infographics transform complex information into engaging visual narratives, enhancing comprehension and interest.
Effectively communicating complex information
to your audience isn’t always straightforward. Infographics offer a concise and easily digestible solution and incorporating the brand colours and typefaces ensures they align with the WANO brand style.


The results
WANO were presented with an exceptional suite of creatively tailored excellence - from fine-tuned branding to iconic clothing, event collateral and engaging reports.
Since early 2018, our collaboration with WANO has been extensive. Working closely with both London and Paris offices, we have encompassed a wide array of projects.
Our commitment to delivering a wide variety of top-tier creative, promptly and pushing boundaries where possible, has earned us WANO’s continued trust.


