Creating serious lasting impressions for care provider
Unicare Devon
View all projects- Advertising Design
- Brand Asset Design
- Branding
- Digital Marketing
- Market Research
- Media Buying
- Website Design
- Website Hosting
- Website Strategy
Project overview
A Devon domiciliary care provider needed a stand-out brand image to set them aside from the competition
Unicare Devon came to us in 2021 to streamline their identity and create a brand style that perfectly encapsulated their services and reflects their light-hearted and warm approach.
Recruitment campaign
Taking the approach offline to boost recruitment efforts
Having implemented a new and unique brand style across all social and digital marketing efforts for customer referrals, we also crafted a suite of new staff recruitment assets to help drive efforts in a time of industry staff difficulties. To raise their profile offline, we initiated bus back advertising to encourage people to change to a career where they would be genuinely, changing someone’s life.
Bespoke Wordpress website
Creating a safe space for visitors to find out more about domiciliary care
Having a well-structured and efficient website is vital. Working closely with Unicare, we provided them with a hub for service information to effectively debunk myths and provide specific information to ensure visitors make informed decisions about their loved one's care.
The results
Achieving above and beyond all expectations
The new brand style and messaging worked to spark conversation and was loved by all, ensuring Unicare’s online presence continued to grow and remained the first provider people consider when seeking care for a loved one. With the combined online and offline efforts, Unicare saw an overwhelming increase in web users of 132%, and a 99% increase in Instagram impressions.
